Philipa Day is a London-based florist creating refined floral designs for weddings. All their flowers are British-grown, locally sourced and celebrate the natural beauty of our surroundings. The brief for the website was to improve usability, reflect their friendly personality, showcase their portfolio of work, and generate new leads. Inspiration for the brand stemmed from 20th century botanical art, vintage seed packaging and locally-grown wildflowers. The sweet pea illustration is intentionally sketch-like and delicate, with animation added to show the rhythmic movement of the flowers. The colour palette and typography are timeless and compliment their photography.